Discovery, SEO, Scalability


• What is your business about, it's history and direction?
• Who is your target demographic for the website, what kind of person do you want visiting your website?
• What would you like the person visiting the website to do, ie. sign up for a list or make a purchase?

The Discovery process is one of the first steps before things like design and colour palettes are even discussed, and is just as important as the build itself. The information collected during the Discovery phase will determine what should be included on the website, not just content but also the tone of the content, background of the business, what is your competition doing.
You can have the most attractive website on the internet, but if the copy is not good, nobody will ever see it. With good copy, your website can have thousands of visitors a day. 


SEO (Search Engine Optimisation) is the process of figuring out what words people use when searching for your product or service, and making sure those keywords are on your website. When search engines crawl your website, they will see those keywords, and with good SEO, searches will include your website in the results when those words and phrases are used.

SEO is a mammoth subject all on it’s own, and corporations spend large sums of money on Discovery and SEO. They want their websites to show up at the top when somebody searches for them directly or when the subject of the search may require their service. This research can take time as it’s something that will be adjusted as the data on a website’s usage is collected.


This is a feature that should be built into a website from a code perspective. It means that when the website was built the code was implemented in such a way that design changes are easy to make and the code is designed using best practice.

You can have two websites created that look exactly the same, but the code that was used to make those websites could be very different. While I don’t expect a client to learn code, I do want to stress that it is a really important aspect of a build that can save money in the future when design changes may be required.